Testimonials | SEO agency London

The Testimonial

Client Overview‍

Sento provides innovative software that automates the auditing of company calls, uncovering improvement opportunities, potential risks, and consumer behavior insights.

Our Approach

To support Sento’s efforts to educate and nurture its audience while driving demos, Fragment Marketing designed and executed an email marketing strategy focused on engaging existing leads and converting them into customers.

Audience Segmentation
We segmented Sento’s email list based on audience type (sales leaders, compliance officers, and customer support managers) to deliver personalized content tailored to their unique priorities.
Welcome Series
We crafted a 3-email welcome sequence for new leads, introducing them to Sento’s key features, sharing a brief video demo, and highlighting a customer success story to build trust and credibility.
Behavioral Triggers
Leveraging email automation, we set up behavior-based triggers:
If a recipient clicked on a demo link but didn’t schedule, they received a follow-up with FAQs and a direct scheduling button.
If someone read a whitepaper, they were sent a use-case email highlighting specific benefits of Sento in their industry.
Monthly Newsletter
We created a streamlined, visually appealing newsletter designed to keep Sento’s audience informed. Each edition included a quick tip for improving call management, a highlight of new software features, and a “book a demo” call-to-action.
Reactivation Campaign
For dormant leads, we developed a reactivation campaign offering a limited-time incentive: a free 14-day trial with personalized onboarding. These emails conveyed urgency with subject lines like “Ready to unlock insights? Your trial is waiting!”

Results

Open Rates: Welcome series emails achieved an average open rate of 55%, with click-through rates of 18%.
Demo Conversions: Behavioral trigger emails increased demo bookings by 30%.
Reactivation Success: The reactivation campaign re-engaged 25% of previously inactive leads, driving new trials.

Conclusion

‍Email marketing proved instrumental in nurturing Sento’s leads and converting interest into action. By leveraging segmentation and automation, Sento effectively guided their audience through the sales funnel, achieving consistent engagement and measurable results.

Client

Zujay Acuña

Role

Head of Marketing

Company

Head of Marketing & Communications

Website

The Testimonial

Client Overview‍

WiziBot leverages ChatGPT to automate customer support for Shopify sellers, targeting SMBs and mid-market businesses. Their platform streamlines operations, enhances customer satisfaction, and improves conversion rates for online stores.

Our Approach

WiziBot approached Fragment Marketing with the goal of quickly generating high-quality leads. Given their focus on Shopify sellers, we designed a targeted paid ads strategy that maximized their exposure to this niche audience.

Platform Selection and Campaign Setup
We identified Google Ads and Meta Ads (Facebook/Instagram) as the best channels for reaching Shopify sellers. Google Ads targeted high-intent keywords like “Shopify chatbot automation” and “automated customer support for Shopify,” while Meta Ads focused on visually engaging campaigns to showcase WiziBot’s value proposition.
Audience Segmentation
We created tailored ad sets for SMBs and mid-market sellers. This segmentation allowed us to craft personalized messages that resonated with each audience's unique challenges and goals.
Ad Creatives and Messaging
The ad visuals highlighted WiziBot’s integration with Shopify, using clear calls-to-action like “Reduce support time by 70%” and “Automate your Shopify customer support with AI.” The copy emphasized benefits such as efficiency and scalability, making it relatable to their target customers.
Landing Page Optimization
Alongside the ads, we designed a dedicated landing page optimized for conversions. The page showcased key features, included testimonials from Shopify sellers, and featured a clear demo request form.
A/B Testing and Optimization
Throughout the campaign, we continuously tested variations in headlines, visuals, and CTAs. This iterative process helped refine performance and maximize ROI.

Results

High-Quality Leads: Within three months, the campaign generated over 400 qualified leads, with a cost-per-lead (CPL) 20% below the industry average.
Increased Demo Requests: Paid ads directly contributed to a 50% increase in demo requests.
Enhanced Brand Visibility: WiziBot’s ads reached over 100,000 Shopify sellers, significantly boosting their brand awareness.

Conclusion‍

Our paid ads strategy through the correct channels gave WiziBot the visibility and traction needed to grow its customer base quickly. By targeting the right platforms and audiences, WiziBot is now positioned as a go-to solution for Shopify sellers looking to automate their customer support.

‍

Client

Thomas Saad

Role

CEO

Company

WizyBot

Website

Their team’s expertise in digital marketing and web design has not only improved our online presence but also significantly increased our leads and sales.

The team’s professionalism, attention to detail, and dedication were evident throughout the project.

Their team’s creativity and technical know-how have been instrumental in bringing our brand to life online.